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What is Pure Madness? Our
value as a triathlon athletic wear company is to provide a unique logo and philosophy to swimmers, bikers and runners who
are at the professional level or just interested in a healthier lifestyle. The image of Pure
Madness is the mindset that triathlon training and competition is a commitment and lifestyle that is viewed
with outside eyes as Pure Madness. Pure
- stating healthy and Madness - the dedication it takes to compete. |
Founder and triathlete Dave's mad ideas: As an ex-professional hockey player, I know
what Madness is. I have trained and competed in many events, but when introduced
to half-iron distance triathlons, it seemed like madness. One day, I was watching my girlfriend (now wife) compete in her
3rd Ironman in Lake Placid. The day started off cold, then monsoon-like rains came, then to sweltering hot. I thought to myself
this is Pure Madness. Wow, pure madness, this is exactly what it is. That’s
how the idea began…… Check it out!
Co-Founders: Jen Scalise-Marinofsky & David Marinofsky Jen
& Dave are a husband and wife team. Jen, a former competitive swimmer was introduced to triathlon over ten years ago. She
became addicted to the sport, which is now a lifestyle. She has qualified for the Hawaii Ironman three times and has competed
in eight Ironmans. Naturally, Dave became involved in triathlon soon after meeting Jen and has since completed Half-Ironmans
and the Boston Marathon. Both live and train in Massachusetts and are part of the Boston Triathlon Team. | 
Hawaii Ironman 2006 |
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